Isle of Man Vintage Cheddar has been selected as one of only four British cheeses to grace a cheese board put together by Emirates Airlines for their Business and First Class passengers. The cheese-board will be offered to all Business and First Class passengers on every Emirates flight departing from the UK from the 1st of August, initially for a 2 month period. These lucky passengers can taste the quality of premium cheese from the Isle of Man whilst reading about its characteristics and provenance on a specially commissioned tasting guide.
The introduction of Isle of Man Vintage Cheddar is one of the first sales gained through a new strategic sales partnership that Isle of Man Creamery has signed with Bradbury & Son Ltd, who are the UK’s leading distributor of continental cheeses and artisanal British cheeses. Established in 1884, Bradburys have built a reputation for cheese knowledge and innovation. This has positioned them well to supply into high-end markets in the UK and further afield. Bradburys will collate the four cheeses which make up the Business and First Class Cheese-board into purpose designed trays at their Buxton site.
Isle of Man Creamery Managing Director, Findlay Macleod says “to have a successful dairy industry on the Isle of Man, we have to find high value niche markets for our cheese. Bradburys is a good route to many of these markets and this is an excellent example of our partnership working effectively. Emirates have searched the market to bring together a cheese selection suitable for a crucial passenger category. They know that this type of consumer enjoys new eating experiences and learning the story behind the products. We have an excellent product with great provenance behind it and we are delighted to have our Vintage Cheddar recognised in this way. As an added bonus, it may be an unusual way for the Isle of Man to come to the attention of high net worth individuals!”