Isle of Man News - POSTED Thu 18-09-2014

Classic TT a major media hit

by MT

Classic TT a major media hit The Classic TT format has proved to be a major hit with the media with many UK and international titles visiting the Island for the 2014 meeting.
 
David Cretney, MHK, the Political Member with responsibility for Tourism and Motorsport commented:
 
‘Media buy-in for the Classic TT concept is really important to deliver the long-term objectives that we have for the Isle of Man Festival of Motorcycling.  The positive coverage and level of media interest from this year's event will help us to achieve our objectives of attracting more visitors to the Island and generating additional commercial income from the event.’
 
Leading Bauer quarterly magazine MCN Sport has produced a 'retro' special profiling this year's festival.  The 28 page feature includes Valvolene Racing by Padgett's Motorcycles boss Clive Padgett's Classic TT diary, a look at the 'unsung heroes' and 'Classic TT nobility' as well as profiling the stories of many of this year's leading figures.  The MCN Sport coverage alone has an advertising rate card equivalent value of £42,000.
 
MCN Sport's editor Rupert Paul describes the meeting in his editorial column as 'a phenomenon' and goes on to state that the meeting 'already feels like the best classic race in the world.'
 
Respected Motorcycle correspondent Mike Nicks, who now works as a freelancer for titles such as MCN, BSN, Classic Bike and UK national newspapers as well as international titles in France, the USA and Australia believes that the event has become 'one of the biggest events - if not the biggest event - in the classic diary'.
 
Other titles to visit the Island during this year's festival include Classic Bike, Practical Sportsbike, BSN, Bike and event media partner Mortons Media, which publishes genre titles including Classic Racer.  Motorrad from Germany, MCN Australia, New Zealand's Motorcycle Trader, Moto Magazine in France and a number of Irish newspapers and magazines were also represented.
 
The Classic TT featured in a dedicated ITV4 show, which aired on Wednesday 29th August.  The show, which was produced by North One TV, was repeated twice, and generated a total cumulative audience of over 500,000.

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