HSBC has appointed Kara Lisik as Country Head of Marketing for the Channel Islands and Isle of Man.
Based in Jersey, and with responsibility for all marketing activities in the Channel Islands and Isle of Man, Kara’s new role will involve implementing brand strategy for the Bank’s retail, commercial, expat, wealth management and private banking divisions, across a range of channels and media.
Kara has more than 17 years’ experience in marketing, more than eleven of those with HSBC. Immediately prior to taking up her new position, Kara was Head of Customer Experience & Customer Relations for HSBC in Vancouver, Canada, where she was responsible for rolling out a major initiative aimed at improving business performance by taking on new customers and bolstering relationships with existing customers.
Kara also brings with her a wealth of brand and campaign management experience from her time as part of the Bank’s marketing team in Canada as well as from previous roles outside of HSBC.
Commenting on her new role Kara said: “Right across our divisions in the Channel Islands and Isle of Man, HSBC has ambitious growth plans, so it’s exciting to come in and be able to play a part in that journey. In line with that, I am looking forward to developing the Bank’s marketing and communications strategy in all three jurisdictions to ensure that HSBC’s brand values continue to show through in everything it does.”