Shoppers are being encouraged to support local farmers and economy this Christmas.
Consumers are asked to support Manx livestock farmers and the Island’s economy by adding locally produced beef, pork or lamb to their shopping lists.
Research by Isle of Man Meats shows that when asked about the important factors they considered before choosing to buy beef, lamb or pork 42% of consumers said that supporting local farmers was among their top four priorities.
Alan Croly, Customer and Communications Manager at Isle of Man Meats, says: “It’s clear that there is a demand for locally produced, high quality meat – and more and more consumers are becoming aware of the fact that supporting local businesses is good for the local economy.
“This Christmas we will be encouraging shoppers to think about these factors when deciding what to put on their dinner table.
“Our research also shows a demand for clearer labelling of Manx meat and we’ve responded to that by working with our retail partners to introduce clearer labelling at meat counters and butcher’s shops so that shoppers can easily see which joints and cuts are from Isle of Man farmers.
“Delicious locally produced joints are ideal for the festive season, and this year it will be easier than ever before for shoppers to find and buy locally produced meat.”