After 25 years in the business, what Adrienne Ashcroft doesn't know about hair removal could be etched on the tip of a follicle. ‘Hair doesn't stand a chance in the face of a laser,’ she said, ‘I’ve spent twenty years as a waxing specialist, but the diode machine earned me the nickname of the hair annihilator from my clients.’ Mother of two Adrienne joins the team at the Kensington Road Super Clinic where she offers both permanent hair removal and some very specialist waxing. Richmond Hill resident Adrienne commented upon her experience, saying : ‘My background in waxing hails back to 1992 when I opened Sohomen, the first male grooming salon in the UK. At the time it was a very new phenomenon and so I regularly appeared on national TV demonstrating waxing for men, bringing male grooming out of the barber shop - much to the amusement of most women. ‘Moving back home to Dublin in 1998 I opened my own salon - Top to Toe - where I perfected bikini waxing, brazilian and hollywood and so on. ‘In 25 years of waxing I have come across numerous very common issues such as ingrowing hairs, strong growth and the dreaded folliculitus (AKA waxing or shaving rash). The scarring and appearance of these conditions is a major psychological issue for clients, so whilst in Dublin I decided to train on a diode laser - when I saw the results the progression was logical.’ But not cheap, according to a UK distributer, the ‘average’ diode laser costs more than ?65,000 and stringent safety procedures, servicing and training come on top of this. However, not only does it remove hair but the follicle as well, leaving the skin unmarked and perfectly smooth. ‘Nine out of 10 women are fearful at first, but the treatment is incredible efficient and not nearly as painful as they imagine.’ She explained. ‘The machine I use at the super clinic is exactly the same as the one I have used for the last five years. It’s super powerful, permanent solution to unsightly body hair.’ ENDS