The Isle of Man branch of The Chartered Institute of Marketing (CIM) is bringing top online marketing expert, Jan Klin to the Island next month. Following Mr Klin’s sell-out visit last year, his second speaking event on the Isle of Man will take place at the Villa Marina Broadway Cinema from 1200hrs on Thursday 17th May and promises to keep anyone with responsibility for their business’ online activities up to date with the latest changes and techniques.
Commenting on Mr Klin’s visit, CIM Isle of Man Chair Gavin Smith said: “Jan is in great demand at the moment and we’re delighted he’s able to come back for the second year running to keep our members and guests at the cutting edge of what’s a fast moving area. With new ranking factors from Google and new methods of engagement through social media, online marketing continues to grow in importance and diversity – this event is quite simply a ‘must see’ for anyone with a website”.
The 90-minute seminar ‘Inbound Marketing – from Search Engine Optimisation to Social Media’ follows a networking buffet lunch and will cover:
Search engine optimisation (SEO) best practice:
• New ranking factors for Google in 2012.
• Taking advantage of Google's 'Panda' update.
• The SEO and social media interaction.
Social media marketing:
• How to use social media to drive enquiries - the Facebook and Twitter mix.
• Optimising your Facebook activities for business- understanding the 'Edgerank' algorithm.
• Google's foray into social media with Google Plus.
• YouTube and video optimisation.
Pay per click advertising:
• Best practice process and useful techniques for success.
• Integration with SEO. Link building strategies
• Increased web visibility and SEO differentiation.
Mr Klin is a Fellow of the Institute of Direct Marketing specialises in business transformation through the use of the internet and on-line marketing techniques. During the first half of the 1980's he was Managing Director of Pixel Computer (UK), a UK subsidiary of a US computer manufacturer. In the second half of the 1980's he was Managing Director and major shareholder of the Anglo/French computer systems group Unixsys (UK) Ltd. Since forming Jan Klin & Associates in 1991 Jan has conducted many consultancy assignments in web based marketing across Europe. He works with major corporations like FT.com and General Motors, and some of the major IT and consultancy companies - Microsoft, HP and Oracle - and with smaller companies through the Business Links and the Chambers of Commerce networks.
This comprehensive and fast moving event will provide delegates with a copy of the presentation complete with links through to important tools and resource so they can DIY your own online marketing success. Bookings can be taken online at www.cim.co.uk/isleofman or by calling CIM on 01628 427340, with CIM members tickets priced at just ?15 and guests at ?25.
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