Andrew Gerrard from local firm of accountants Harding Lewis Limited has published a new book entitled “Why Businesses Stop Growing & What You Can Do About It”. Co-authored with Steve Hackney, one of the UK’s leading marketing and business growth experts, the book reveals the secrets of how to create a highly successful business – even in today’s tough economy. Packed with working examples, it shows business owners exactly what to do and what to avoid.
Commenting on why he co-authored the book, Andrew explained that for over 20 years he has been working with owner managed businesses to manage the financial challenges they face from start-up to growth and through to maturity. Having assembled a wealth of knowledge, Andrew thought it was time to put pen to paper so that many more business owners could benefit from his experiences.
Andrew went on to say: “When I was conducting the research for the book, I was surprised to discover that there wasn’t one book which addressed the financial aspects of running a business combined with how to grow it. As far as I’m concerned, they both have to go hand-in-hand. That’s why I teamed up with Steve. He is considered by many to be one of the world’s leading sales and marketing experts.
The result is a unique book which gets to the heart of running a successful business, combining best practice financial management solutions with leading-edge sales and marketing strategies.”
The book shows business owners how to:
• systematically and strategically grow their business from the ground up
• use the 4 ‘Business Multipliers’ to achieve exponential growth
• successfully apply ‘The 5 Ms Of Growing Your Business’
• easily manage the financial challenges every business faces
• take complete financial control of their business
• and much, much more
Mr Hackney is also delighted with the outcome of the book: “Co-authoring any book is risky because you put your reputation on the line with the other author. However, I had no hesitation in putting the book together with Andrew Gerrard. His wealth of knowledge and expertise in helping small and medium-sized businesses to navigate through the financial pressures and stresses of running and growing a business is second to none. The book will help any business owner looking to grow, and the examples packed throughout the book make it very easy for the reader to apply the strategies we discuss.”
To order a copy of “Why Businesses Stop Growing & What You Can Do About It” please contact Andrew’s office on 679524.
