Anna McChesney has been promoted to Deputy Marketing Manager by the Sefton Group.

After studying GCSEs and A-levels at Queen Elizabeth the Second High School in Peel, Anna graduated from Newcastle University with a BSc (Hons) degree in Marketing.  After working at the Isle of Man International Business School, she joined the Sefton Group as a Marketing Officer in May 2011.

Anna will apply her expertise across the Group, marketing The Sefton, Sefton Express and the BEST WESTERN Palace Hotel & Casino.  In particular, Anna will work with the marketing and operational teams to promote the Group’s special events and packages, such as tribute acts and themed nights, through social media in-conjunction with print and radio advertising. She will also continue to drive the Casino’s ‘V’ Membership scheme launched at the end of last year, under which members receive exclusive offers and invitations to Casino events, as well as special offers across the Sefton Group’s hotel and leisure facilities. 

Anna said: ‘The Sefton Group has a range of brands, so our job is identifying what our customers want and basing our events, offers and promotions around that, using various forms of advertising. 

‘Working within the hospitality industry presents its own unique challenges, which is particularly true of the Sefton Group, operating in a range of markets with different consumer requirements.  It is fast-paced and we need to be both forward-thinking and ready to react!’

Group Marketing Manager, Naomi Finch, said: ‘Anna brings excellent skills and knowledge to the team and I am confident she will continue to do an excellent job.  There are lots of exciting projects and events coming up for and within the Sefton Group and I feel confident Anna will shine in this new role.’