If people want to come to the Isle of Man, the cost of travel wouldn't put them off.
That's according to the MHK with political responsibility for tourism Geoff Corkish.
He's launched the Department of Economic Development's three-year visitor strategy which aims to increase the number of people coming to the Island to 300,000 by 2015.
That would represent around 13,000 (thirteen thousand) more than in 2010.
This will be done by, among other things, targeting more niche markets and having more specialised events.
Mr Corkish sees the price of getting here as a 'challenge' rather than an barrier.
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