MARKETERS will be informed how to incorporate video into their promotional plans at an event at the Palace Cinema, Douglas, next month.
Island-based filmmaker and videographer Glen Whorral will be the guest speaker at the Chartered Institute of Marketing Isle of Man Branch's gathering on Wednesday, February 29.
Branch chairman Gavin Smith said: "Ever since the first motion pictures of the silver screen, video has captivated audiences with its powerful and emotive mix of both sound and vision.
"In today's digital world YouTube has revolutionised the way the format can reach both niche and mass markets.
"Whether you're a sole trader or a large corporate, this cinematic presentation, followed by a question and answer session with local filmmaker and videographer Glen Whorrall, will show you just how easy it is to incorporate video into your promotional plan.
"With real life local examples and expert tips you'll find out how to set up your own YouTube channel, choose appropriate subject matter and formats, create your own content, brief a video supplier, incorporate a video feed to your Facebook page and add tags for search engine optimisation."
Glen has worked in the video field for more than 15 years. He is the owner of yourwebvideo.com and provides a wide range of clients with video and animation services.
Registration for this event is from 12.30pm with the event starting at 1pm with a 2pm finish. Popcorn will be provided and entry is free for CIM members and is £10 for non-members.
To book visit www.cim.co.uk/isleofman.
