BEST Western Hotels has today confirmed that the Palace Hotel and Casino in Douglas is to be re-branded as a Best Western hotel.
The Palace Hotel and Casino will take on the branding of the company to become The Best Western Palace Hotel and Casino.
A spokesperson for Best Western said: "The hotel had its final inspection on November 8 and will be on the reservations system at the end of November.
"However the operation, management and ownership of the property still falls under The Sefton Group so nothing will change in that respect."
Best Western hotels are independently owned and run and there are more than 270 in Great Britain and 4,000 worldwide.
A statement on the Best Western website says: "As all Best Western hotels are independently owned and run you can be sure that you’ll stay in a hotel that's unique from any other, unlike many of the chains that you so often see nowadays."
Hotels which take on the Best Western branding are promised expert advice from the other hotels, a "huge" brand profile, access to "millions of new customers" through the company's loyalty scheme, help with marketing and the ability to "pick the brains" of a highly trained revenue management team to help maximise profits.
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