The Isle of Man branch of the Institute of Directors is holding an unusual training course next month.
It's entitled 'The Director's Role in Managing Reputation', namely their own and their companies'.
The course is being held on November 24 at the International Business School, from 8.30 to 4.30pm.
Directors will learn how reputations are created, how firms can improve their reputations and how to avoid them being damaged in a crisis.
The course leader is Seamus Gillen, a policy director at the Institute of Chartered Secretaries and Administrators, and an advisor at the Reputation Institute.
