Manx-based eGaming firm 12Bet.com will sponsor Premier League club Wigan Athletic for the next two years.
The company, owned by Pacific Sea Invests, based in Nelson Street in Douglas, says the shirt sponsorship deal will run until 2013 with a one-year extension option.
Wigan has described the agreement as the most lucrative shirt sponsorship in the club's history, and 12Bet will replace rival Manx operator 188Bet as the main sponsor.
As well as having its logo on Wigan shirts, 12Bet will also become the club's official betting and gaming partner.
Rory Anderson, 12Bet's chief executive, says the deal will give the firm great exposure both in the United Kingdom and globally.
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