THE Isle of Man will be highlighted at the Three Counties Show in Malvern in Worcestershire this weekend.
Representatives from Manx2.com and Isle of Man Tourism will be attending the show which attracts 100,000 visitors to the 90 acre showground over three days.
Ann Hartley, business development executive for Manx2.com, said: "We exhibit at many shows throughout the year. This year we attended both the Belfast and Dublin Holiday World shows in January and the One Big Day event in Anglesey in April.
"Over the summer we'll also attend the Great Yorkshire Show, the Royal Welsh Show and the Anglesey Show as well as the Southern and Royal Agricultural Shows on the Island.
"It's a great way of meeting people and letting them know about everything the Isle of Man has to offer."
Geoff Corkish MHK, Political Member for Isle of Man Tourism, said: "With a potential footfall of 100,000 the Three Counties Show in Malvern provides a fantastic opportunity for us to emphasise what a unique and accessible destination the Isle of Man is."