AROUND 190,000 milk cartons in the Isle of Man have been rebranded to promote outdoor play for children.
Isle of Man Creamery is producing around a months worth of milk cartons which highlight the Love Outdoor Play campaign – a UK initiative that's being supported by The Children's Centre.
John Knight, chief executive of The Children's Centre, said: "The Children's Centre is so pleased to have been offered the opportunity to work with Isle of Man Creamery to promote the Love Outdoor Play campaign.
"We believe that having the freedom to play outdoors improves the well-being of children and their communities. We're actively supporting this UK-wide initiative which aims to build a visible community to support reasonably safe exploration, adventure and play.
"So we're asking everyone on the Isle of Man to embrace outdoor play, to welcome and create space for outdoor play, and to give children the independence to learn and have fun through playing.
"You can show your support of the Love Outdoor Play campaign by collecting a free sticker from stockists across the Island and displaying it. Wherever you see a Love Outdoor Play sticker or symbol, we hope you'll find people who welcome play and are looking out for young people."
To celebrate the launch of the new cartons The Children's Centre took a group of children to Andrew Sanders' dairy farm at Ballalough in Baldwin to see how milk is produced.
Jackie Mitchell, marketing executive at the Isle of Man Creamery, said: "We are delighted to support The Children's Centre which is our nominated charity this year. As well as promoting the Love Outdoor Play scheme we are raising funds for The Children's Centre with our open day on Sunday, May 22.
"Isle of Man Creamery will open its doors to visitors who can taste new products, enjoy live music, tours of the creamery, a barbecue and cream teas, as well as a lot of fun activities and entertainment for children."
Picture caption: Annie Clarke, playwork manager at The Children's Centre (seated) and Jackie Mitchell from Isle of Man Creamery are joined on the farm by children from The Children's Centre - L to R: Reece Burns, Caragh Beynon, Victoria Massey, Scott Horne and Kiera Quayle
