DAINESE, the Italian protective clothing company, is set to continue its association with the Isle of Man TT Races for a further two years up to 2012.
Dainese will continue its relationship with the TT for 2011 and 2012 in its capacity as Official Safety Partner. The agreement, which started three years ago, has led to dealer trips, VIP racer visits and the development of Guy Martin as a key member of the Dainese R&D team.
"The TT for us is a great brand link and we see it as a global communication platform,” said Fabio Muner, Dainese's marketing manager.
“Guy Martin is now a great friend of Dainese and he has helped a lot in our D-Air development program, taking the product from the MotoGP track, through road racing and into the retail market. We are proud to continue our association with this great event."
For 2011, the Superbike race on Saturday June 6 will be referred to as the Dainese Superbike TT and the D-Truck, which travels the world with the MotoGP championship as a test laboratory for Dainese, will be present in the TT paddock to help launch the innovative D-Air race suit that will soon be available to the public.
Paul Phillips, TT motorsport manager said, "We strive to be associated with proactive partners at the TT and Dainese has been exactly that by using the TT as an active test-bed for their innovative D-Air system.
“The company has also delivered to the TT names that we could only have dreamed of in earlier years, including Giacomo Agostini, Jorge Lorenzo and Valentino Rossi. They get the TT, and we're very happy to see them continue this relationship for another two years."
At the same time Dainese has also launched a new partnership with the MCE Insurance British Superbike Championship. The company will become the Official Safety Partner of British Superbikes under the banner of Italian Legendary Protection (ILP), developing an existing relationship with Guy Martin and a new deal with Josh Brookes, both of whom will campaign their Relentless Suzuki by TAS GSX-R machines in the Superstock and the Superbike classes respectively.
"We're very excited about this new partnership," said Stuart Higgs, BSB series director. "Dainese and AGV are iconic brands and it's our aim as a series to link with elite partners and help them achieve their goals using what we believe is the best national race series in the world.
“Most importantly Dainese are pioneers in the evolvement of riders’ personal protection and we shall be working proactively with them in this ongoing process."
Dainese will have a high level of visibility at each BSB event with trackside branding and branded team-wear for BSB event staff. The official safety bike riders will be protected by Dainese, and there will be a Dainese retail site at each of the 12 rounds.
The D-Truck will attend selected rounds and there will also be personal appearances from UK-based Dainese riders such as Leon Haslam and Tom Sykes, both of whom are competing in the Superbike World Championship.
