THE Isle of Man is being promoted in Ireland this weekend at the Belfast Holiday World Show. 

Representatives from Isle of Man Tourism and the Steam Packet Company have a stand at the exhibition alongside around 60 other countries. 

Isle of Man Tourism and the Steam Packet Company will also be attending another exhibition in Dublin next weekend. 

Mark Woodward, chief executive of the Steam Packet Company, said: "These shows offer a superb opportunity to showcase what the Island has to offer visitors and we're more than happy to support Isle of Man Tourism.

"Approximately 60 countries will be represented at the shows by more than 1,000 travel representatives so these are the kind of significant events at which the Island needs to have a presence.

"With Manannan now covering our Irish routes we can offer passengers greater levels of comfort and carry bigger vehicles such as coaches and larger motorhomes."

The Belfast Holiday World Show started on Friday and will finish this evening (Sunday).