THE Palace Hotel and Casino has returned to Douglas Promenade.
The hotel, free from its franchise with Hilton UK Hotels which ended on November 13, has reverted back to its original name.
Adrian Brockhouse, managing director of Palace Hotel and Casino Ltd, said: "The Palace was one of the strongest Manx brand names for the best part of thirty years. It built a strong reputation not just as a hotel but as a leisure complex.
"While we enjoyed an excellent relationship with Hilton we were restricted in terms of which suppliers and services we could use and how fully we could cross-market and cross-sell with our other Sefton Group hotels and facilities.
"With that restriction lifted we can now maximise the benefits that independence and operational flexibility provide."
Adrian said that initially any changes to the hotel would be subtle and the hotel and casino will continue to operate as before.
He continued: "Customers will slowly begin to notice the changes, be it the new Palace uniforms for our staff, a change in customer service ethos, or the re-branding of the health club.
"Ultimately, however, our aim is to re-establish the Palace name and build on it over the next few years – we want the Palace brand to be synonymous with great value hotel services and superb leisure activities for all age groups."
The Palace name has a long association with Douglas seafront. The Palace Ballroom and Opera House was opened in the 1890s, the Palace Lido in 1913, and the current Palace Hotel in 1966.
For more information on the Palace Hotel and Casino click here.
