The master of PR is to be the guest speaker at the Hospice annual dinner later this year.
Max Clifford will entertain guests at the event in the Hilton Hotel on October 1.
He's been described by TV personality Piers Morgan as a man 'who knows more secrets of the rich and famous than anyone else in the world'.
A controversial figure, Max Clifford rose to fame as an agent to people selling kiss-and-tell' stories to the tabloid newspapers.
His clients have included Simon Cowell, Gerald Ratner and the late Jade Goody.