The festive anti-drink drive campaign launched recently by the Department of Transport and Isle of Man Constabulary is being supported by a 'designated driver' initiative from Heron and Brearley.
All the brewery's pubs will be offering a free Coca-Cola Zero for the 'Des' when a round of three or more other drinks is ordered over the Christmas and New Year period.
The Designated Driver initiative has been highly successful in the UK in previous years and was run in the Island for the first time last year.
Richard Power of the Roads Policing Unit said, "We hope that the ‘Des’ initiative will help to encourage groups to appoint a designated driver who will receive a free Coca-Cola Zero whenever a round of drinks is bought.
"It is vital that, when out celebrating this Christmas, you know how you are going to get home, and appointing a designated driver is a great way of ensuring that you will be arriving home safe after your night out."
The Heron and Brearley offer will run throughout the festive season, while stocks of the soft drink last.
Gordon Edwards, Road Safety Manager said, "We have been encouraging people this year to choose to take public transport when out this Christmas and New Year, appointing a designated driver is also a great way to make sure that you have transport home after having a few drinks.
"Drinking and driving really isn’t worth the risk – you could end up with a fine, a prison sentence or you may have to live with the fact that you have caused an accident through your careless and selfish actions."
Pictured (l-r): Andy Corrie, Coca-Cola representative; Janet Kermode, Heron and Brearley; Constable Richard Goldie; and Road Safety Manager Gordon Edwards.
