An Isle of Man e-gaming firm has signed a shirt sponsorship deal with Cardiff City Football Club.
The deal is the second Castletown-based SBOBET has inked with a football club, after its logo appeared on the shirts at West Ham this season.
The tie-up will mean welcome publicity for the online betting company as well as providing cash for the Welsh club.
Bill Mummery of SBOBET says negotiations were carried out around the world:
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