The Island's agriculture and produce industries need to seize the opportunity being given to them by recent success and good publicity.
That's the view of Manx Radio's farming correspondent John Kennaugh, who points to Manx cheeses winning awards and farmer Ashley Kinvig exporting some of his stock to the UK market as examples.
Mr Kennaugh says that, in particular, is something he'd like to see more of as farming looks to the future.
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