The Department of Tourism and Leisure is always looking to attract more visitors to the Isle of Man, and the traditional hunting grounds have always been Ireland and the North West of England.
However, in the coming months, efforts will be concentrated further south, in London.
John Moss asked Tourism Minister Martyn Quayle for the thinking behind the policy (extended audio file):

Researching your Manx family history can be a very interesting and rewarding hobby. Trace your roots in the Isle of Man with our helpful of guide.