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Brand identity success

by isleofman.com 26th November 2007
The scheme coordinator for 'Freedom to Flourish' believes the initiative has come a long way since its launch 18 months ago, but accepts there is still some confusion about exactly what it is.

Alistair Audsley (pictured), from Solus Strategic says the Island is benefitting from economic growth which is three times the rate in Europe, low unemployment, and new industries such as e-commerce, the aircraft registry and space commerce.

He says it's important to remember 'Freedom to Flourish' is designed to enhance the Isle of Man's brand identity and is a long term scheme which he hopes can be monitored (audio file attached):

Alistair Audsley was speaking to Dan Davies on Talking Heads.

Posted by isleofman.com
Monday 26th, November 2007 04:55pm.

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