Chief Minister Tony Brown says the Isle of Man's branding slogan 'Freedom to Flourish' will be wasted if it’s used too often.
He says the marketing phrase and strategy are still definitely part of government policy, but it is important not to bore people with it through over use.
Mr Brown (pictured) says branding a country is not the same as marketing a product, and 'Freedom to Flourish' should be thought of as a concept that means many things:
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