The Chartered Institute of Marketing and the Island's wider business community received an update on the Freedom to Flourish campaign from the Isle of Man Branding Strategy's marketing consultant.

Alistair Audsley gave a packed house an overview of how the campaign's being rolled out and what work's already underway, including the Champion Scheme, which the Institute's Island branch plans to take part in as a Community Champion.

The Institute plans to help local marketers to reach their full potential by providing web and video promotion outlets.

Chair of the Institute on the Isle of Man, Richard Slee says they're extremely excited to be involved and are all looking forward to seeing the programme progress over the next few years.