This year's anti drink-drive campaign combines musical and visual images to get the message across.
The Road Safety Unit and Isle of Man Constabulary are asking motorists to consider 'who's taking you home this Christmas'.
As well as posters and beermats, an adapted carol called 'Arrest Ye Merry Gentlemen' will be played on the tv and radio.
Two versions have been recorded by Castle Rushen and Ballakermeen High Schools.
Kate Skinner was at the launch, and spoke to Chief Constable Mike Culverhouse (pictured) and Road Safety Manager, Gordon Edwards:
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