The 'Freedom to Flourish' initiative will be taken forward under the guidance of a new committee.
Members of government, the private and voluntary sectors, under the chairmanship of Chief Minister Donald Gelling (pictured), will form the Positive National Identity Committee.
This will include advocate Andy Corlett, Charles Guard from the Manx Heritage Foundation and Steam Packet boss Hamish Ross.
Mr Gelling says the branding line must now be promoted in all quarters, both on and off Island:
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