Microgaming (www.microgaming.co.uk), the world’s largest provider of online gaming software, announces the re-brand of its main poker network to the ‘MPN’ and the launch of its new website, www.thempn.eu.
The MPN, formerly called the Microgaming Poker Network, has undergone a significant transformation over the past two years, encompassing sweeping changes to its design, architecture and game offering. The rebrand to ‘MPN’ marks the culmination of a project, initiated in January 2010, which includes all of the following steps to the transformation. These steps include:
• A new poker lobby, designed for both beginner and advanced players, rolling out to operators over Q4 2012 and Q1 2013.
• A re-architecture of the poker platform, live January 2010.
• A new Flash client, rolling out alongside the new poker lobby.
• An HTML5 client.
• Blaze Poker.
• Anonymous Tables.
• Joint promotions with key operators, live December 2012.
• True Value, a unique and patent-pending rake allocation model that rewards acquisition and reactivation and does not impact on players.
• The formation of the Network Management Board, the industry’s first operator/network board, which works to shape the development roadmap and strategies for the entire MPN, and is now a year old.
The final steps in this process are the re-brand of the poker network and the launch of the network website.
Success of the project can be clearly quantified. Over the last several weeks, announcements have been made for new operators joining the network: Betsson, iGame, 24HPoker, Pokerihuone and BetVictor. Other operators have signed with Microgaming and intend to launch over the coming weeks.
Lydia Melton, Head of Network Games at Microgaming, comments: “The rebrand of the network to MPN and the launch of the network website are both significant milestones for Microgaming poker. We are approaching our 10th year in operation, and we are stronger than ever before. However, we will not be resting on our laurels. What we have done with all these changes is build the framework for a scalable and sustainable network. Now that the framework is in place, we are more flexible, resilient and adaptable to any changes that this turbulent industry can throw our way.”
More information about the MPN can be found on www.thempn.eu.
