Quickfire, powered by Microgaming, is supplying its gaming content to Metro Play, the ultimate urban mobile gaming destination, owned by dmg media and sister brand to the UK’s leading urban media brand, Metro.

Metro Play, which launched 22nd May, sets out to be the UK’s number one mobile and online gaming destination for on-the-move urbanites, and as such has been designed at its core to provide the same player experience across all platforms: web, mobile and tablet. Developed with a player’s busy lifestyle in mind, the brand offers a personalised touch, giving players quick and easy access to the content that they prefer to play.

Following a hassle-free integration, Metro Play is live with Microgaming’s gaming content, comprising slot hits Lara Croft: Tomb Raider™ and Thunderstruck II, classic table games and a world-class suite of HTML5 instant-play mobile games.

Jamie Walters, Executive Director at Metro Play, says: “We’re delighted to work with Quickfire to create Metro Play. We have developed a compelling and distinctive product and we’re really proud to bring this offering to the market. Created in response to the continuing growth in consumer demand for online gaming, Metro Play stands for entertaining, high quality, straightforward, mobile-led gaming.”

Ashley Sandyford-Sykes, Head of Quickfire, comments: “Quickfire’s content is extremely popular among players and will form the perfect footfall generator for Metro Play, attracting players to the site.”