Laura Faulds, 22, a young female entrepreneur from the Isle of Man has just launched an innovative new business – Love My Figure, Love My Fashion (“LMF LMF”), an online dress shop where you can find out, and shop by, your body shape!
When you enter the site, you can enter in three simple measurements to find out your body shape, it’s that simple. You are then shown a range of dresses that suit your particular figure.
Laura explained, “Each dress has been carefully handpicked for each body shape. Our company ethos is all about feeling confident and looking good, no matter what your shape. Everybody has a different figure – small or large, curvy or skinny, we want women to love their figures, and find that perfect dress.
We’ve spoken to a lot of women, and the feedback was that they find it hard to find the right fit, especially when shopping online. You can’t see what the dress will look like on you, from looking at a size 6 catwalk model on your computer screen. It’s not realistic.
We are very proud to say that we use ‘real’ everyday women from the Isle of Man, to model our dresses on the website. This way you can see what a dress will really look like, on someone with the same body shape as you”.
Also on the website is a blog section, where you can have a read of the latest fashion tips, dress styles and on trend topics. Bloggers on the website include professional industry experts and style gurus, as well as everyday fashion lovers.
Laura commented, “Bringing variety of input onto the website is really important to us. We encourage our customers to send in snaps of themselves looking fabulous in their new dress, so we can show everyone how great they look! It’s a massive confidence boost.”
Despite only being 22, Laura is remarkably focused and has big plans for the future: “this is the next step in online shopping. It’s a tailor made experience. The big retailers don’t care about what you look like; they just want to sell you as many clothes as possible. Our approach is different. We want customers to love every single dress they buy, we want them to look good, and most importantly, feel good about themselves”.
On top of this, Love My Figure, Love My Fashion is working in conjunction with BEAT, an eating disorder charity in the Isle of Man and United Kingdom. Laura said, “the flip side of being happy with your body is those that really struggle. We have been fundraising for BEAT to give something back. They do a great, much needed job and support over 100,000 people a year with an eating disorder”.
Head to Love My Figure, Love My Fashion’s website www.lmflmf.co.uk to find out your body shape and discover the perfect dress, and follow the latest news and posts on their Facebook page - type in ‘Love My Figure, Love My Fashion’.
