Marks & Spencer Douglas has a real treat lined up for its customers – the store has been completely transformed with a brand new look.
Designed with customers in mind, the makeover has made the store more inviting, inspiring and easier to shop with a new look Foodhall and clothing displays. There is also a brand new dedicated beauty offer.
Other features include a new look in-store Bakery providing a range of speciality breads, pastries and cakes.
What’s more two permanent specialist new jobs have been created as a result of introducing the new features.
Kenny Marshall, M&S Douglas Store Manager said: “We can’t wait for our customers to come in and see all of the changes we’ve made and see our fantastic new beauty scheme. It’s a really exciting concept and we’d love as much feedback as possible from our customers.”
New features at the store include:
• Clothing: Each clothing brand is now very clearly segmented, with distinct brand identities that allow customers to see which brand best meets their personal style preferences. This is highlighted for customers through unique branding, visual merchandising kit and propping. An ethnically casual look for Indigo includes trestle tables and denim mannequins, whilst a sports-inspired look for Blue Harbour has authentic wooded sporting equipment and a large canvass sail. Per Una is true to its brand values with a feminine and vibrant look highlighted with white-washed wooden panels and glass walls. Autograph is luxurious and sophisticated with a black glass table and grey posed mannequins.
• Foodhall: The store’s new-look Foodhall showcases the quality and freshness of M&S food, better highlighting M&S’ position as a speciality food retailer. Over 500 new M&S products will be available, including 100 international ambient brands that are newly and exclusively available at M&S.
• Bakery: the new Bakery will offer a range of speciality breads, pastries and cakes.
• Beauty: the new Beauty offer sees the repackaging and improvement of M&S own brand products as well as an exclusive edit of some of the leading niche beauty brands from Europe and the USA, handpicked to be included in the department. These include Apivita, Nuxe, Pur Minerals and Philip Kingsley. All beauty advisers have been specially selected and trained to ensure beauty buying is simple, fuss-free and enjoyable for the customer.
• Windows: new charcoal coloured mannequins, lighting and props give a dramatic look to the store’s windows.
