A recent survey by the International Wine Challenge has discovered that drinkers in the North West are most likely to crack open a bottle of wine at 7:48pm. The survey commissioned by the prestigious wine competition investigated the habits of British wine drinkers, unveiling that this was the average time for a glass of vino in the region.
• Wine drinkers in the North West proved less thirsty than most, popping their cork 15 minutes later than the UK average of 7:33pm.
• Respondents from the region were also least likely to indulge in an early evening tipple, with only 6% pouring a glass before 6pm, compared with 17% in Wales and 15% in London.
• The survey also found that men were most likely to crack open a bottle first, with almost twice as many men (14%) as women (8%) taking their first sip before 6pm.
• Age also proved to be an important factor when deciding when to break the seal. Over 65s perhaps relishing the relaxed pace of retired life reported the earliest time for wine o'clock at 7:12pm, and were three times more likely to indulge in a glass before 4pm.
• Around a third (30%) of 25-34 year olds would have their first glass of wine before 7pm, while 45-54 year olds were most likely to wait until after the watershed to take their first sip.
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