12 months, 23 countries: Local online dress shop LMF LMF celebrates one year in business!
Local fashion entrepreneur Laura Faragher, 23 is celebrating her first year in business as Love My Figure, Love My Fashion (‘LMF LMF’).
Laura launched her online dress shop last year with the aim of helping women shop by their body shape. The innovative shop tells women what their body shape is and then shows them a range of dresses to suit their figure.
Laura explains how she has found her first year of business and what her plans are for the next few years:
“This first year has been a tremendous experience. We’ve helped women all over the world shop by their body shape and in just 12 months we have shipped dresses to 23 different countries – all from the Isle of Man! The number of brands we stock on the website has more than doubled, reflecting the quick growth of the business and we’ve recently introduced shape wear, jewellery and makeup to the website too. This complements our dresses so that customers can create entire outfits to flatter their figures.
The most memorable part of this first year has been the overwhelming response from our customers and fans. I’m always receiving emails and messages from women saying how much of an inspiration they find the website and our ethos – to appreciate the fact that every women is different and every shape is beautiful. Our customers also send in photographs of themselves wearing our dresses, saying how amazing they felt wearing it and how much more confident they feel now that they know their body shape and how to dress it. It’s very touching and exactly the reason I launched this business. We campaign for women to really learn to love their figures and feel confident in the clothes that they wear”.
To celebrate their first year in business, LMF LMF will soon be unveiling a new website, demonstrating their investment in technology and the continued expansion of the business.
Laura added, “The new website will help us continue to expand into the global fashion market - we’re always learning about new technologies and speaking to our customers about ways we can improve their customer experience. The next few years promises to be very exciting as we continue to build our online brand. We’ve done a lot of collaborations with global fashion bloggers over the past 12 months and we’ve seen a huge interest in the way we help women shop. Combined with our careful selection of the brands we stock and the styles of dresses we choose, it represents a totally unique approach to online shopping for women”.
To find out your body shape, head to Love My Figure, Love My Fashion’s website www.lmflmf.co.uk or get in touch with Laura on their Facebook page ‘Love My Figure, Love My Fashion’.
- Ends -
