Mark Cavendish is to promote Manx Telecom's new 4G network.
The company has today announced that the Manx Missile is to be an ambassador for the superfast network, which goes live on July 29.
Cavendish will feature in advertising campaigns over the coming months and will use the network when he’s on the Island.
Cav is big fan of social media, and has been provided with a 4G smartphone to update his Twitter and Facebook accounts on which he has a combined total of more than one million followers.
The sprinter says he's delighted to be associated with a company which is a supporter of community events and organisations – including the Manx Road Club which competes as Team Manx Telecom, and the Manx Telecom End2End Mountain Bike Challenge.