Efforts are underway to boost tourism on the Isle of Man.

The Department for Enterprise has launched a new three-year tourism campaign designed to attract more people to the Island.

'Isle of Man – The Extraordinary Story' promotes our culture and heritage, attractions and outdoor activities.

MHK Rob Callister is responsible for Tourism and Motorsport – he says: "Competition for tourism business from destinations in the UK, Ireland and further afield is greater than ever and the Isle of Man needs to continue to work hard to realise its full potential to grow its share of the tourism market.

"The campaign initially encompasses digital advertising, print advertising and social media and is targeted at the four key audience profiles highlighted in the Isle of Man’s Destination Management Plan."

You can watch the 90-second campaign film HERE.